Planning each step of the funnel: How India’s brands can lead festive shopping

COVID-19 has impacted the consumer outlook for brands and panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit list the key strategies that marketers should focus on during this festive season to drive consumer spend.

The economic challenges created by COVID-19 have caused consumers’ shopping budgets to decrease, resulting in a change in the marketer’s mindset.

“They are now focusing more on retention of consumers. Earlier, the consumer cycle was focused on acquiring...