Planned Parenthood finds brand strength in its "big idea"

Planned Parenthood, the reproductive healthcare services provider, faces a major challenge as political opposition to its activities reaches a fever pitch.

Planned Parenthood has come under intense pressure since the Republican Party assumed control of The White House and both chambers of Congressional in November 2016.

The non-profit, which was founded in October 1916, currently runs approximately 600 centers throughout the United States. More specifically, the New York-based organization delivers affordable reproductive healthcare services to 2.4 million people a

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