Pizza Hut: Voice activated ad

Pizza Hut, the fast food chain, aimed to promote its Buy One Get One offer and drive traffic to its landing page in India.

Campaign details

Brand: Pizza HutLead Agency: GaanaRegion: APAC

Strategy

Objective

Our main objective was to promote the Pizza Hut Buy One Get One Offer and drive traffic to their landing page.

People love offers, but more often than not, they forget about them when the time is right. And that's so not right.

So, we had to remind people at the time when they really wanted to know about the offer.

Sounds fairly simple, right?

Well, with so much content out there for consumption, coming up with clutter-breaking content became the key to meeting the...

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