Pizza Hut: Stand-up comedy restaurant

Pizza Hut, a fast food brand, launched a campaign in China to appeal to younger diners by using stand-up comedy.

Campaign details

Brand: Pizza HutBrand owner: Yum! ChinaAgency: Mindshare ChinaMarket: ChinaSector: Restaurants & takeawaysMedia channels: Events & experiential, Point-of-purchase, in-store, Sales promotion, Social mediaBudget: Up to 500k

Executive summary...