Pizza Hut, Inc.: Big New Yorker Pizza campaign

Pizza Hut is the world’s largest pizza chain, but in the U.S. in the late 1990s it was facing increasing competition.

Pizza Hut, Inc.: Big New Yorker Pizza campaign

Robert Schnakenberg


Pizza Hut distinguished itself from its competitors in part because of its proactive approach to product development and marketing. Beginning with the original thin-crust pizza first...

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