Pizza Hut: Female Gamers' New Hero

Pizza Hut, a fast food chain, revived a game avatar and launched a campaign to have it incorporated into King of Glory (an online game).

Campaign video: Pizza Hut – Female Gamers' New Hero

Read the full campaign case study

Selected creative: Pizza Hut – Female Gamers' New Hero

Credits

Media agency:Mindshare Shanghai...

Learn more Get a demo