Pivotroots: FNP - Changing the way people gift in UAE

FNP, a florist brand, launched a campaign in the UAE to reach new audiences, heighten awareness, bring a shift in the gift-giving culture, increase share of voice, and create a strong foothold to increase overall growth and sales.

Campaign details

Brand: PivotRoots Brand owner: Ferns N Petals Entrant company: Ferns N PetalsMarket: United Arab Emirates Sector: Online retail Media channels: Print - general, Competitions & contests, Online display, Websites & microsites, Online video, Radio & audio Budget: Up to 500k

Executive summary

FnP was facing two major challenges.

1. The audience wasn’t aware that FnP had more than just flowers as gift options. 2. Slow growth resulting from the gifting behaviour wherein audience only gifted during certain seasons.

With a strong...

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