Pivotroots: FNP - Changing the way people gift in UAE

Varun Suri

FNP, a florist brand, launched a campaign in the UAE to reach new audiences, heighten awareness, bring a shift in the gift-giving culture, increase share of voice, and create a strong foothold to increase overall growth and sales.

Campaign details

Brand: PivotRoots Brand owner: Ferns N Petals Entrant company: Ferns N PetalsMarket: United Arab Emirates Sector: Online retail Media channels: Print - general, Competitions & contests, Online display, Websites & microsites, Online video, Radio & audio Budget: Up to 500k

Executive summary

FnP was facing two major challenges.

1. The audience wasn’t aware that FnP had more than just flowers as gift options. 2. Slow growth resulting from the gifting behaviour wherein audience only gifted during certain seasons.

With a strong...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands