Brand: PivotRoots Brand owner: Ferns N Petals Entrant company: Ferns N PetalsMarket: United Arab Emirates Sector: Online retail Media channels: Print - general, Competitions & contests, Online display, Websites & microsites, Online video, Radio & audio Budget: Up to 500k
FnP was facing two major challenges.
1. The audience wasn’t aware that FnP had more than just flowers as gift options. 2. Slow growth resulting from the gifting behaviour wherein audience only gifted during certain seasons.
With a strong...