Pitching for business - what do we need to know?

A checklist of key items to cover off when pitching for new business.

Pitching for Business - what do we need to know?

What we know about:

    The brand:
  • What does it do?
  • What's its history? What, if anything, is unique about it?
  • What variants/subbrands/etc exist?
  • What benefits does it offer?
  • What's the positioning?
  • Why should...