Pitch perfect: procuring more from media agency reviews
Stephen White and Charles Dawson
This article discusses the problems advertisers often have in choosing a media agency. Purchasing and procurement departments are frequently given responsibility for managing agency pitches, yet choosing an agency is very different from other forms of procurement, where price of often the key driver.
Pitch perfect: procuring more from media agency reviews
Stephen White and Charles Dawson
Advertisers who invite rival agencies to pitch for their media account sometimes think the experience will be a stimulating change from the daily grind of pushing their...
