PILDYK: How PILDYK's YouTube channel became #2 in the whole country

Prepaid telco brand, Pildyk, entrusted its YouTube channel to a group of young content creators to gain cultural relevance in Lithuania.

Telephone & internet services
Lithuania
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: PildykBrand owner: Tele2Entrant company: Tele2, Vilnius, In houseIdea creation: Tele2, VilniusMarket: LithuaniaSector: Telephone & internet servicesMedia channels: Social media, Word of mouth, influencersBudget: No budget

Creative assets...

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