PILDYK: How PILDYK's YouTube channel became #2 in the whole country Prepaid telco brand, Pildyk, entrusted its YouTube channel to a group of young content creators to gain cultural relevance in Lithuania. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Telephone & internet services Lithuania Campaign detailsBrand: PildykBrand owner: Tele2Entrant company: Tele2, Vilnius, In houseIdea creation: Tele2, VilniusMarket: LithuaniaSector: Telephone & internet servicesMedia channels: Social media, Word of mouth, influencersBudget: No budgetCreative assets...