PILDYK: How PILDYK's YouTube channel became #2 in the whole country

Prepaid telco brand, Pildyk, entrusted its YouTube channel to a group of young content creators to gain cultural relevance in Lithuania.

Campaign details

Brand: PildykBrand owner: Tele2Entrant company: Tele2, Vilnius, In houseIdea creation: Tele2, VilniusMarket: LithuaniaSector: Telephone & internet servicesMedia channels: Social media, Word of mouth, influencersBudget: No budget

Executive summary...