Pickup is now the most common receiving method used for online grocery orders in the United States after overtaking ship-to-home, according to the latest survey from food retail analysts Brick Meets Click and Mercatus.
More than half (53%) of online grocery shoppers used a pickup receiving method in March 2021, above the 49% who used the ship-to-home method.
The value of ship-to-home orders has also fallen, down 6% to an average order value of $49 in March this year. In comparison, the average value for delivery and pickup orders has remained unchanged at $84.
Consumers are proving receptive...