Phones 4u - The relentless ascent: how Phones 4u pursued and outmanoeuvred the competition
Jane Palmer, Abi Swainbank and Rod Ramage
When Phones 4u launched ‘Ashamed of your mobile?’ it was into a saturated marketplace, where growth was stalling and losses were being made.
| Agency: Cheetham Bell JWT, Mediavision | Authors: Jane Palmer, Abi Swainbank and Rod Ramage |
Phones 4U
The
relentless ascent
How
phones 4u pursued and outmanoeuvred the competition
INTRODUCTION
A business focused on being the best
The Caudwell Group, a mobile...
