Phones 4u - The relentless ascent: how Phones 4u pursued and outmanoeuvred the competition

When Phones 4u launched ‘Ashamed of your mobile?’ it was into a saturated marketplace, where growth was stalling and losses were being made.
Agency: Cheetham Bell JWT, MediavisionAuthors: Jane Palmer, Abi Swainbank and Rod Ramage

Phones 4U

The relentless ascent

How phones 4u pursued and outmanoeuvred the competition

INTRODUCTION

A business focused on being the best

The Caudwell Group, a mobile...