Philips: How to sell health in Eastern Europe

Electric toothbrush brand, Philips Sonicare, tackled the nation's poor dental health with an edutainment programme in Ukraine.

Campaign details

Brand: PhilipsBrand owner: PhilipsEntrant company: Carat KyivIdea creation: Carat Ukraine, KyivMedia: Carat Ukraine, Kyiv / The Story Lab, KyivMarket: UkraineSector: Oral healthMedia channels:Online video, Search marketing, Social media, Television...