Philip Morris International: Rethinking disruption

Philip Morris International, a tobacco company, launched a campaign featuring event engagements and a white paper to disrupt the smoking category and encourage a smoke free future.

Disruption is a defining and profoundly impactful feature of our times. Finding better ways to harness the forces of disruption and manage the many changes in prospect is a common challenge for all—individuals, businesses, and governments alike.

Disruption...

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