Philip Morris International: Rethinking disruption

Philip Morris International, a tobacco company, launched a campaign featuring event engagements and a white paper to disrupt the smoking category and encourage a smoke free future.

Disruption is a defining and profoundly impactful feature of our times. Finding better ways to harness the forces of disruption and manage the many changes in prospect is a common challenge for all—individuals, businesses, and governments alike.

Disruption is not of casual interest to Philip Morris International (PMI). It is its life force, its promise to stakeholders, and its pathway to transforming for good. Critically, it holds the potential for a historic public health breakthrough: Doing away with cigarettes would be the most significant, positive disruption for the estimated 1.1 billion people worldwide who continue to smoke today—and PMI firmly...

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