Campaign details
Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Dairy products, fats, oils Media channels: Websites & microsites, Online video, Merchandise & free gifts Budget: Up to 500k
Executive summary
Philadelphia is the leader in the cream cheese category, but in December 2021 the cream cheese shortage was more real than ever, making Kraft Heinz not only fear how this would affect brand perception but also the huge impact it would have on yearly...