Philadelphia Cream Cheese: Don't Buy Philly

Maria Fernanda Perez, Matias Candia, Fernando Ribeiro

Cream cheese category leader Philadelphia turned a product shortage into a positive to boost brand love in the US.

Campaign details

Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Dairy products, fats, oils Media channels: Websites & microsites, Online video, Merchandise & free gifts Budget:...

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