P&G To Consolidate Data Base for 360-Degree Consumer Insights
Geoffrey PrecourtWARC
In the first day of her retirement from her position as Procter & Gamble's associate director/North America corporate marketing, Elva Lewis appeared on a panel at...
P&G To Consolidate Data Base for 360-Degree Consumer Insights
Reporting from ad:Tech Chicago 2009, Geoffrey Precourt, WARC's U.S. editor, covers a session on 360-degree marketing by Elva Lewis, Procter & Gamble's associate director of corporate marketing.
