PG Tips

James Hillhouse

Campaign in women’s weekly magazines for PG Tips, to persuade mothers to offer tea to their children so that they pick up the tea habit.
Agency: BMP DDBAuthor: James Hillhouse

PG Tips

How mums learned to Brooke Bond with their kids

Introduction

It is a truth universally acknowledged by marketing managers that kids under the age of twelve haven't picked up the tea habit as their parents...

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