P&G: Powering Progress

With a mission to support Hispanic communities, consumer goods brand P&G sought to celebrate Hispanic Heritage Month with a comprehensive new initiative to accelerate progress for Hispanic people in the US, while strengthening its reputation as a force for good.

Campaign details

Brand: Procter & Gamble (P&G) Brand owner: Procter & Gamble (P&G) Entrant company: Alma DDB MiamiIdea creation: Alma DDB Miami Market: United States Sector: Toiletries & cosmetics (general) Media channels:Print - general,...

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