Campaign details
Brand: Procter & Gamble (P&G) Brand owner: Procter & Gamble (P&G) Entrant company: Alma DDB MiamiIdea creation: Alma DDB Miami Market: United States Sector: Toiletries & cosmetics (general) Media channels:Print - general,...
P&G: Powering Progress
With a mission to support Hispanic communities, consumer goods brand P&G sought to celebrate Hispanic Heritage Month with a comprehensive new initiative to accelerate progress for Hispanic people in the US, while strengthening its reputation as a force for good.
