Campaign details
Campaign: Science Will WinBrand: PfizerAgency: Grey NYCountry: US
Market background and context
Pfizer streamlined its business and needed to address its big pharma reputation
- To fulfill its purpose of delivering breakthroughs that change patients’ lives, pharma giant Pfizer made some dramatic changes in its business.
- It sold off its large and profitable consumer healthcare portfolio so that it could focus on being a global leader in innovative medicine that cures diseases rather than just treating.
- While the corporate reorganization was a step in the right direction, Pfizer’s reputation suffered from the...