Case details
Brand: Pfizer
Brand owner: Pfizer Pharmaceuticals
Main agency: F5
Put on the market: Mainland China
Running time: September 22 to October 31, 2020
Industry: Medical and Health
Media channels: social media, news media, live broadcast platforms, offline events
Budget: 8 million
Case summary
In 2020, facing the impact of the global epidemic, Pfizer Pharmaceuticals will hold the "Mozart 80-year-old Concert" in Shanghai, with an unprecedented performance, reflecting Pfizer's sense of science and technology, forward-looking and social care, and attracting more young people to join Pfizer. The idea is based...