Pfizer (Listerine) - Launch of CoolMint & FreshBurst Listerine PocketPaks

Listerine PocketPaks (LPP) was a completely unknown product, unlike anything that was currently available in the market.

Launch of CoolMint & FreshBurst Listerine PocketPaks

Agency: REVO Advertiser: Pfizer (Listerine)  Awards: FMCG   (Silver)

Marketing Challenge

Competitive Environment

The competitive environment was saturated with numerous brands (and...