Pfizer Inc.: Super Fans campaign

Judson Knight

With a budget estimated at $20 million and a campaign overseen by J. Walter Thompson USA of New York, the Warner-Lambert Company in mid-1998 launched a series of television spots for its Rolaids brand antacid tablets.

Pfizer Inc.: Super Fans campaign

Judson Knight

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Warner-Lambert was acquired by Pfizer Inc. The essay continues to refer to the company's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today