Pfizer Inc.: Schick Tracer Fx Ads campaign

Sarah Milstein

In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation.

Pfizer Inc.: Schick Tracer Fx Ads campaign

Sarah Milstein

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, Warner-Lambert was acquired by Pfizer Inc. The essay continues to refer to the company's...

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