Persil: Dirt For Good Persil, the cleaning product brand, brought change to its Dirt Is Good platform in its new UK campaign. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Laundry products United Kingdom Campaign video: Persil – Dirt For GoodRead the full campaign case studySelected creative: Persil – Dirt For GoodCreditsAgency:MullenLowe London...