Pernod Ricard: Know your whisky, get your rewards

Spirit brand Pernod Ricard built a customer relationship management (CRM) platform to drive engagement and awareness, and gather precise consumer data in Vietnam.

Campaign details

Brand: Pernod RicardAgency: Dentsu McGarryBowen VietnamRegion: APAC

Campaign video

Strategy

Objective

Pernod Ricard is one of the leading spirit brands in Vietnam. Having been in the local category for more than 30 years, Pernod Ricard knows...

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