Campaign details
Brand: Pernod RicardAgency: Dentsu McGarryBowen VietnamRegion: APAC
Campaign video
Strategy
Objective
Pernod Ricard is one of the leading spirit brands in Vietnam. Having been in the local category for more than 30 years, Pernod Ricard knows well the importance of precise identification of each brand's consumers for future business growth. Yet, data collected from digital channels is not accurate due to natural and legal restrictions (eg: Engagers of Pernod Ricard's digital channels are not necessarily brand consumers, Spirit brands are also not allowed to show most brand assets openly, leading to probable confusion...