PERGRAPHICA®: From pushing paper to pulling on heart strings

Mondi, a paper manufacturer, responded to significant market decline by targeting the premium end of the market through a lookbook created in partnership with Adobe.

Campaign details

Brand: PERGRAPHICA®Advertiser: MondiEntrant: TrueCategory: Regional Market Principal author: Cos Mingides, TrueContributing authors: Martin Harrison, True; Tom Busby, True

Introduction

Let's be honest, in the world of B2B, 'marketing' is often...

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