Perceptions and recall of advertising content presented on mobile handled devices

With the advancements in mobile phone technology and the increase in consumer use of wireless devices to access the internet, there is a need to explore the inevitable effect of these factors on mobile advertising.
  

Perceptions and recall of advertising content presented on mobile handled devices

Suzanne Altobello Nasco and Gordon C. Bruner IISouthern Illinois University

INTRODUCTION

The nearly universal presence of mobile phones has affected many facets of...

Not a subscriber?

Schedule your live demo with our team today