Pepsi's Auntie Influencers

Pepsi, a soft drink brand, launched a campaign in China to capture the on-campus dining scene, convert students into long-term customers, and drive sales.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels: Social media, Mobile & apps, Word of mouth, Influencers, KOLsBudget:...
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