PepsiCo, Inc.: The Not-So-Vanilla Vanilla campaign

For beverage manufacturer PepsiCo, Inc., the second half of 2003 was a time of transition for the brand identity of its signature soft drink, Pepsi.

PepsiCo, Inc.: The Not-So-Vanilla Vanilla campaign

Simone Samano

OVERVIEW

For beverage manufacturer PepsiCo, Inc., the second half of 2003 was a time of transition for the brand identity of its signature soft drink, Pepsi. Not only did it unveil a new slogan...

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