PepsiCo, Inc.: Security Camera campaign
Robert SchnakenbergOVERVIEW
From humble beginnings in a North Carolina pharmacy a century ago, Pepsi-Cola grew to become one of the best-known products throughout the world. The company behind it grew as well, to become one of the top marketers of beverages in the world. In 1965 Pepsi-Cola and Frito-Lay merged to form PepsiCo, Inc. In the years since then PepsiCo has become one of the world's largest consumer product companies. Remarkable for a company of its size, PepsiCo has also remained a growth company, increasing its sales and its return to investors every year...