PepsiCo, Inc.: Origins campaign

Candice Mancini

In 2001 PepsiCo merged with the Quaker Oats Company, giving the soda king rights to the $1.5 billion-a-year brand Gatorade.

PepsiCo, Inc.: Origins campaign

Candice Mancini

OVERVIEW

In 2001 PepsiCo merged with the Quaker Oats Company, giving the soda king rights to the $1.5 billion-a-year brand Gatorade. Pepsi already had its own sports drink, All Sport, but it had become clear...

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