PepsiCo, Inc.: Code Red campaign

Candice Mancini

In 2001 PepsiCo's Mountain Dew was the fourth-best-selling soft drink on the U.S. market.

PepsiCo, Inc.: Code Red campaign

Candice Mancini

OVERVIEW

In 2001 PepsiCo's Mountain Dew was the fourth-best-selling soft drink on the U.S. market. Even so, since the 1990s soft-drink sales overall had been seriously declining. While Mountain Dew's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today