Pepsi: This pandemic, Pepsi helped the restaurant workers save their jobs!

Marketing services company Mindshare India generated impressions and interest for Pepsi by creating media that encouraged customers to order from restaurants during COVID-19.

The communication goal

Support and assist restaurant workers during pandemic by:

  1. Raising funds and get to the 50% mark & provide at least 1.5 million restaurants workers with relief;
  2. Spreading awareness to encourage people across the nation to participate and support this cause through social media.

The situation analysis

It was time to feed those who have always served & fed us

The COVID- 19 lockdown in India was sudden & draconian creating a seismic shift in the way human lives functioned. The new norms limited restaurant capacity due to social distancing and most businesses were operating on slim margins...

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