Pepsi, a soda brand, launched a Chinese New Year (CNY) film in China at the start of the COVID-19 outbreak in 2020.
Campaign details
Brand: Pepsi
Brand owner: PepsiCo
Entrant company: Mindshare China, Shanghai
Market: China
Sector: Carbonated soft drinks
Media channels: Merchandisde & free gifts, Online video
Budget: 1 - 3 million
Campaign video
Creative assets
