Pepsi: Pepsi Black's virtual band experience

Pepsi Black, the soft drink, partnered a virtual pop idol band to promote its sugar-free beverage to fans of popular esports game League of Legends in China.

Campaign details

Brand: PepsiBrand owner: PepsicoEntrant company: Mindshare ShanghaiMarket: China (Mainland)Sector: Carbonated soft drinksMedia channels:Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Social media, Television, Websites...