Campaign details
Brand: PepsiBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Mobile & apps, Social media, Voice, chatbotsBudget: Up to 500k
Executive summary
Connection is the universal need of people with people, brands with customers.
However, due to Covid-19, 20% retail shops got shot down shrinking not only Pepsi's one of the key sales channels, but also a window to connect with its customers.
It had to find new route to market. And thus, was born – Pepsi Store, a conversational...