Pepsi: Online store – conversational commerce

Pepsi, the soft drink brand, built a conversational commerce platform on social media in Vietnam.

Campaign details

Brand: PepsiBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Mobile & apps, Social media, Voice, chatbotsBudget: Up to 500k

Executive summary

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