Pepsi: Making Pakistani youth fall in love with Pepsi again

Ramzi Ibrahim

Drinks brand Pepsi used a multichannel campaign encompassing OOH, digital, TV and sampling to drive brand love among youth audiences in Pakistan.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Cheil WorldwideIdea creation: Cheil Dubai Market: Pakistan Sector: Carbonated soft drinks Media channels:Packaging & design, Product sampling, Social media, Online video, Outdoor, Out-of-home...

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