Pepsi: Making Pakistani Youth Fall in Love With Pepsi Again

Pepsi used cultural knowledge in Pakistan to reverse long-term declines in brand perceptions and sales.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Cheil Worldwide - United Arab EmiratesIdea creation: Cheil DubaiMarket: AsiaSector: Soft drinksMedia channels:Online video, Public relations, Outdoor, Out-of-home, Packaging & design, Social...

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