Pepsi-Cola Company: You'Ve Got The Right One, Baby, Uh-Huh campaign

Rebecca Stanfel

In 1991 the Pepsi-Cola Company launched an advertising campaign that featured musician Ray Charles singing a jazz-influenced jingle for Diet Pepsi.

Pepsi-Cola Company: You'Ve Got The Right One, Baby, Uh-Huh campaign

Rebecca Stanfel

Overview

In 1991 the Pepsi-Cola Company launched an advertising campaign that featured musician Ray Charles singing a jazz-influenced jingle for Diet Pepsi. After three of the spots aired during the National Football League's Super Bowl, Pepsi and its advertising agency, BBDO Worldwide, New York, were flooded with enthusiastic responses from viewers. Although Pepsi and its foremost competitor, the Coca-Cola Company, had often employed celebrities to hawk their soft drinks and thus try to gain an edge over each other, the positive reaction to the Ray Charles Diet Pepsi...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands