Pepsi-Cola Company: Pepsi Challenge campaign

Between 1975 and 1983 the Pepsi-Cola Company ran a comparative advertising campaign claiming that its flagship cola, Pepsi, tasted better than that of its nemesis from the Coca-Cola Company.

Pepsi-Cola Company: Pepsi Challenge campaign

Rebecca Stanfel

Overview

Between 1975 and 1983 the Pepsi-Cola Company ran a comparative advertising campaign claiming that its flagship cola, Pepsi, tasted better than that of its nemesis from the Coca-Cola Company....