Pepsi-Cola Company: Come Alive! You're In The Pepsi Generation campaign

Rebecca Stanfel

For most of its history, the Pepsi-Cola Company lagged behind the Coca-Cola Company, its archrival and the leading soft drink corporation in the world.

Pepsi-Cola Company: Come Alive! You're In The Pepsi Generation campaign

Rebecca Stanfel

Overview

For most of its history, the Pepsi-Cola Company lagged behind the Coca-Cola Company, its archrival and the leading soft drink corporation in the world....

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