Pepsi-Cola Company: Be Young, Have Fun, Drink Pepsi campaign

The Pepsi-Cola Company historically pursued a young demographic group in its advertising efforts for its flagship cola, Pepsi.

Pepsi-Cola Company: Be Young, Have Fun, Drink Pepsi campaign

Rebecca Stanfel

Overview

The Pepsi-Cola Company historically pursued a young demographic group in its advertising efforts for its flagship cola, Pepsi. After a brief attempt at courting a broader...