Pepsi Brand French

Richard Burjaw, Chris Hamilton, Karen Grew, Jodelle Read, Valarie Mara, Stephanie Nerlich, Darlene Remlinger, Ed Caffyn, Isabelle Sestier, Carenne Robert, Martin Beauvais and Laurent Prud'homme

This is a case about well-judged risk. About successfully replacing an iconic advertising property.

Carbonated soft drinks
Canada
Strategy

Agency: BBDO Canada

Authors: Richard Burjaw, Chris Hamilton, Karen Grew, Jodelle Read, Valarie Mara, Stephanie Nerlich, Darlene Remlinger, Ed Caffyn, Isabelle Sestier, Carenne Robert, Martin Beauvais and Laurent Prud'homme

Pepsi Brand French

Advertiser: Pepsi...

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