Pepsi Black: Virtual band experience

Pepsi, a soft drink brand, launched a campaign in China to promote Pepsi Black by connecting with gamers.

Campaign details

Brand: Pepsi BlackBrand owner: PepsiCoLead agency: Mindshare ChinaContributing agency: RiotCountry: China (Mainland)Industries: Carbonated soft drinksMedia channels:Events & experiential, Merchandise & free gifts, Outdoor, out-of-home,...