Pepsi Black: Virtual band experience

Soft-drink brand, Pepsi Black, delivered an integrated collaboration with a virtual idol band to engage gamers in China.

Campaign details

Brand: Pepsi BlackBrand owner: PepsiCoAgency: Mindshare ChinaMarket: China (Mainland)Sector: Carbonated drinksMedia channels:Events & experiential, Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Social media,...

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