Penti: So normal

Penti, a lingerie brand, challenged taboos surrounding menstruation in Turkey by openly promoting its range of menstrual support panties.

Where Were We?

Penti is Turkey's leading lingerie brand, the market leader in every category in which it operates. With its R&D and design departments, unlike its competitors, Penti stood out as a brand that focuses on understanding women's needs and creating solutions for them. Prior to the "So Normal" campaign, the brand was communicating with its target audience on social media via its accounts of 1.5 million followers and making brand communication through mass TV commercials and outdoor campaigns once a year.

Why Were We There?

When we look at the brand success, Penti had the power to be...

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