Penny: Today

PENNY, a retailer, launched a campaign in Romania to improve media interaction and share of voice, and engage with stakeholders.

WHY IS THE CAMPAIGN AWARD WORTHY?

No time to stop. In a period when everyone was putting everything on hold, PENNY decided to push its communication efforts and introduce a platform – PENNY la zi – that creatively & recurrently engaged with all its stakeholders, focusing on media. In almost a year, the PENNY la zi platform improved media attention to PENNY similar topics communicated in the past with almost 50%, reached 30% new media, positioned PENNY's CEO as a leader in terms of media mentions and generated more than 400 brand stories that gathered +10 M impressions. PENNY la...

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