Penguin: Cultural insights at Penguin Random House UK

Penguin Random House(PRH), a publishing company, launched a campaign in the UK to adapt its creative strategy to meet with the demands of audience-first publishing.

Summary

A traditionally slow-moving sector, publishing recently had to rethink its traditional way of working to retain millions of consumers used to personalised creative offers (e.g. video, music). The Covid-19 outbreak further accelerated the move toward